Thursday, August 15, 2013
Monday, August 12, 2013
Interesting content are booby trapped ads
A reputable online magazine publishes an article on Surprising Six-Figure Jobs. Intrigued, I clicked and read about HR Managers have a mean (average) salary of $108,600. And right next to the article is a convenient online advertisement for HR Management school:
Click around a bit more, and you will see the same for other Surprising Jobs, such as Art Directors :
How does this online magazine make money?
1. create a website and have interesting content, say "jobs and careers"
2. the website is created such that it is mobile, tablet, and desktop friendly
3. insert a little Google AdSense Javascript code
4. let people know about interesting content on portal sites such as Yahoo finance
5. as visitors visit your site to read about jobs and careers, Google AdSense ads being displayed
6. Google AdSense knows the number of times its ads were shows (impressions) and the number of times it was clicked on (click through rate); you make money according
So this is how reputable print magazines make money. 1. create a great online presence (website, social media, blog, etc) 2. create interesting articles 3. sell ads next to the interesting articles
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