You have a website that sells widgets. You want to measure its effectiveness. Several metrics can be used to do so, including:
1. Impressions : How many eyeballs looked at your site, measured in Cost Per iMpression (CPM)
2. Click Through Rate (CTR) measures how many people actually clicked on a link
3. Conversion Rate measures how many eventually buy.
Several software providers can automate this. Adobe SiteCatalyst (acquired from Omniture) provides this software via SaaS (yet another acronym - Software as as Service - so no software needs to be installed). So if no software is installed, how does this work? All the
Tuesday, October 18, 2011
Search Engine Optimization (SEO)
Searching via Google displays results in two areas of your web browser: 1. the sponsored section on the top and right 2. the organic section in the middle.
Webcrawlers are programs that run on the internet, looking for new websites. If one is found, it is indexed and cached into the webcrawler.
Search Engine Marketing (SEM) influences ranking in the sponsored section.
SEO influences ranking in the organic section.
How do you improve your ranking in the organic section?
1. Register your website (URL) with search engine
2. Use key words in the website description
3. Use key words in the website meta tag and page title
4. Create as many outbound (have a link on you website that points to other websites) & inbound (other websites linking to you) links as possible
Webcrawlers are programs that run on the internet, looking for new websites. If one is found, it is indexed and cached into the webcrawler.
Search Engine Marketing (SEM) influences ranking in the sponsored section.
SEO influences ranking in the organic section.
How do you improve your ranking in the organic section?
1. Register your website (URL) with search engine
2. Use key words in the website description
3. Use key words in the website meta tag and page title
4. Create as many outbound (have a link on you website that points to other websites) & inbound (other websites linking to you) links as possible
Friday, October 14, 2011
Usage of Web Changes
From its infancy as a means for scientists to share information, the vast Internet network and its customer facing Web Browser application has morphed through the decades.
1990's : use the Web Browser to browse
We looked up information if the URL is given.
Moasic, Netscape, Internet Explorer
2000's : use the Web Browser to search
First there were the portals such as Yahoo & AOL that provided news and search
Then came the pure search Google, successful because it webcrawled and cached the internet,
provide relevant search results by the number of links pointing to a website (?)
2010's : use the Web Browser to discover : see what your friends and others think
Maybe another name for this is Web 2.0, where users dominate content creation.
Blog, Flickr, Facebook, Twitter
1990's : use the Web Browser to browse
We looked up information if the URL is given.
Moasic, Netscape, Internet Explorer
2000's : use the Web Browser to search
First there were the portals such as Yahoo & AOL that provided news and search
Then came the pure search Google, successful because it webcrawled and cached the internet,
provide relevant search results by the number of links pointing to a website (?)
2010's : use the Web Browser to discover : see what your friends and others think
Maybe another name for this is Web 2.0, where users dominate content creation.
Blog, Flickr, Facebook, Twitter
Wednesday, October 12, 2011
Montenize Search
Google makes money by:
1. AdWord : businesses can buy (through bidding & other Google heuristics) search terms so that your website pops up on the sponsored/ad section of a Google search. Businesses whose links are clicked on are charged by Cost Per Click (CPC).
side note : Google displays search results in two distinct areas : 1. "organic" or "non-paid" search results and 2. "ad" or "sponsored" search results. Search Engine Optimization (SEO) is the art of bumping your website to be on top of the organic search results through giving as much information to your site. Search Engine Marketing (SEM) involves bidding heuristics to ensure that your website is at the top of the "sponsored" search section.
2. AdSense : Allow advertising from other businesses on your content rich site. For example, if you are an expert on airplanes, you can allow Google AdSense to place ads from a local RC shop. Revenue is collected via Cost Per iMpression (CPM), not click.
1. AdWord : businesses can buy (through bidding & other Google heuristics) search terms so that your website pops up on the sponsored/ad section of a Google search. Businesses whose links are clicked on are charged by Cost Per Click (CPC).
side note : Google displays search results in two distinct areas : 1. "organic" or "non-paid" search results and 2. "ad" or "sponsored" search results. Search Engine Optimization (SEO) is the art of bumping your website to be on top of the organic search results through giving as much information to your site. Search Engine Marketing (SEM) involves bidding heuristics to ensure that your website is at the top of the "sponsored" search section.
2. AdSense : Allow advertising from other businesses on your content rich site. For example, if you are an expert on airplanes, you can allow Google AdSense to place ads from a local RC shop. Revenue is collected via Cost Per iMpression (CPM), not click.
Friday, October 7, 2011
OpenTable - Business Model
When I dine, I try to reserve through OpenTable because OpenTable gives diners points through its loyalty rewards. But how does OpenTable make money?
Revenue Sources:
1. OpenTable charges the restaurant a Enterprise Resource Planning (ERP - a software platform and proprietary hardware) a setup and training fee (5 % of revenue)
2. OpenTable charges the restaurant a monthly subscription fee (54% of revenue)
3. OpenTable receives a fee from the restaurant for "guests-seated" (41% of revenue)
What Do They Provide:
1. increase the restaurants presence via
2. email marketing
3. web & mobile presence for restaurants
4. online reservation for diners (don't need to go through the restaurant phone and when closed)
Income Statement (Dec 31, 2010)
Revenue : $98.9M
COG : $40.1M
--------------------
Gross : $58.8M
Op Inc : $17.9M
Net Inc : $14.1M
Revenue Sources:
1. OpenTable charges the restaurant a Enterprise Resource Planning (ERP - a software platform and proprietary hardware) a setup and training fee (5 % of revenue)
2. OpenTable charges the restaurant a monthly subscription fee (54% of revenue)
3. OpenTable receives a fee from the restaurant for "guests-seated" (41% of revenue)
What Do They Provide:
1. increase the restaurants presence via
2. email marketing
3. web & mobile presence for restaurants
4. online reservation for diners (don't need to go through the restaurant phone and when closed)
Income Statement (Dec 31, 2010)
Revenue : $98.9M
COG : $40.1M
--------------------
Gross : $58.8M
SGA, RD : $40.9M
--------------------Op Inc : $17.9M
Int, Tax : $4.1M
--------------------Net Inc : $14.1M
Monday, October 3, 2011
Web 2.0 Mash-Ups
What is a mash-up? It is taking separate application and/or data and combining them to yield a more insightful view of the world.
For example, if we combined Google map with local police report, we can create a crime-map. This is going to be visually a lot more easier to absorb and insightful.
But this works only if Google maps and the local police provides an "API" to their map and data.
For example, if we combined Google map with local police report, we can create a crime-map. This is going to be visually a lot more easier to absorb and insightful.
But this works only if Google maps and the local police provides an "API" to their map and data.
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