Searching via Google displays results in two areas of your web browser: 1. the sponsored section on the top and right 2. the organic section in the middle.
Webcrawlers are programs that run on the internet, looking for new websites. If one is found, it is indexed and cached into the webcrawler.
Search Engine Marketing (SEM) influences ranking in the sponsored section.
SEO influences ranking in the organic section.
How do you improve your ranking in the organic section?
1. Register your website (URL) with search engine
2. Use key words in the website description
3. Use key words in the website meta tag and page title
4. Create as many outbound (have a link on you website that points to other websites) & inbound (other websites linking to you) links as possible
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