You have a website that sells widgets. You want to measure its effectiveness. Several metrics can be used to do so, including:
1. Impressions : How many eyeballs looked at your site, measured in Cost Per iMpression (CPM)
2. Click Through Rate (CTR) measures how many people actually clicked on a link
3. Conversion Rate measures how many eventually buy.
Several software providers can automate this. Adobe SiteCatalyst (acquired from Omniture) provides this software via SaaS (yet another acronym - Software as as Service - so no software needs to be installed). So if no software is installed, how does this work? All the
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