Boosting Sales by Creating Engaging Buzz

How can Hasbro boost sales of its century old game Monoploy? By creating a contest to see which of the Monopoly game pieces will retire. A new cat replaced the old iron.

Netflix also boosted its stock price by producing its own content - House of Cards starring Kevin Spacey. A form of verticle integration to pull demand?

Audition in a community/university level orchestra

Want to audition in a community/university level orchestra? This is the Stanford Symphony violin "fixed" audition selection. Interesting that it is all Beethoven:

1. Beethoven: Symphony No. 3. (Mvmt I: m. 55 to m. 83)
2. Beethoven: Symphony No. 3. (Mvmt III: beginning to m. 69)
3. Beethoven: Symphony No. 5. (Mvmt IV: allegro beginning from m. 207 to m. 232)

http://www.stanford.edu/group/sso/cgi-bin/wordpress/member-login/auditions/