Viral Marketing - Gone Bad

Alec Baldwin's tiff with America Airlines for refusing to stop playing with "Words W Friends" has caused a sudden interest in this Zynga game. Unfortunately, the Kindle Fire version of it has very poor reviews, missing the opportunity to capitalized on this free PR. Although it has an average rating of 3/5 stars, the details are not good: 21 five stars and 15 one star ratings - mostly to I guess a business model decision to offer a Facebook ad version only without the option to pay for it to stop the ads.