Using Technology To Revive An Old Brand

Lou D'Ambrosio, the new CEO of Sears, is using his background in technology to revamp sales at Sears. All sales people will be receiving iPad or iPod Touches to track inventory and customer.


"Everything starts with knowing what our customers want to buy and how then delivering that across platform".

Well, he might be missing several points, mainly:
1. The Sears brand is old - you will be tracking how low income buy items that are usually on sale
2. Will your new system tell what your customers want, but that you don't current carry? How can you increase sales with this information?

At the end, I think that this is a using a band aid to fix a major leak in a dam.