Intel Four Clear Goals

Iconic (but maybe fading) Intel has a new CEO, and he has set out a VISION. The VISION is supported by four GOALS: 1. continue driving sales of PC processors 2. move aggressively into mobile computing 3. accelerate growth in the data center market 4. continue Intel's leadership in chip manufacturing technology, Mulloy said. Let's examine each one of these GOALS using BCG's framework for analysis. Through this framework, perhaps we can analyze Intel's STRATEGY for success. BCG Framework: 1. continue driving sales of PC processors (cow) With about 80% of the PC (really laptop) processor, Intel can continue to milk this cow. Who knows - with a successful execution into the ultra notebook (thin, light, touch screen, believable as a tablet), this entire "PC" market might be revived. Might need help from Microsoft Windows 8 to make it more enterprise / business relevant. 2. move aggressively into mobile computing (question mark) Smartphones and tablets is forecast to grow in emerging economies (such as the BRIC block). Atom processors are making some headway into this. 3. accelerate growth in the data center market (star) Virtualization, cloud, SAAS, IAAS, PAAS - all are driven by servers (web, application, storage). Xeon processors gives Intel about 90% of the server market. Watch out for AMD/ARM combo. 4. continue Intel's leadership in chip manufacturing technology (star) "What" you make drives market (create, grow). "How" you make it drives margins. In Intel's case, the "how" is important. They are the best at it with their 3-D, FinFET technologies. Without manufacturing, Intel is a mere "me too" in the star spaces.