salesforce.com - How To Make Money From Companies

How To Make Money From Companies salesforce.com is aiming to be the preeminent cloud services provide. Why? Every piece of software that you are running on your Windows laptop and Apple Macbook is money that salesforce.com wants. How big is this market? Statistics: Companies spend about $4T / year on technology, mostly through IT CIO makes most of the purchase decisions But the CMO will start to spend more - to reach and grow business CIO needs: CRM : customer relationship management - log, track customer calls ERP : enterprise resource management - manage human resource, accounting, finance SCM : supply chain management - manage parts and service suppliers MRP : manufacturing resource planning - manage work flows, machines, people, schedule Ride the CMO Wagon : Marketing organization needs to: create targeted campaigns (product/service, target customer) distribute campaigns (message, target customer email) track campaigns (impressions, clicks, clicks/impressions = click through rates or CTR) make money from campaigns ( store campaigns in database to sell more in the future sales (funnel, forecast, tracking, lead generation) ExactTarget (ET) acquisition ExactTarget enterprise market price : $1.49B ($33.75 / share) Acquisition price : $2.5B (53% premium) Current annual revenue : $317M Current profit : -$21M Other acquisitions by salesforce.com: Buddy Media $689M Radian6 1: http://www.businessinsider.com/why-salesforce-bought-exacttarget-2013-6